Our campaign #NOwater24 created an experiment in which a volunteer was locked up at the opera for 24 hours: the prisoner was given no food, but tweets on Twitter granted or deprived him of water.
Our extensive work on brand insight has led us to the conclusion that OK Västerbotten represents values that are vital to today’s young consumers: Participation and co-ownership, Sustainability and Local connection.
Björklöven – The True Colors
An ice hockey club faced with scandal and poor results. Fans who are losing faith. A critical public. How can we reverse this downward trend? Solution: we stop talking about games/players and instead focus on backbone, values and feelings. True coloursurges players and spectators to stand up for who they are and what they believe in. Public support picks up, the fanbase grows and hockey is no longer just about hockey.
